A best-in-class Shopify Storefront for Auto Brands & OEM Retailers

Migrate to Shopify with Overdrive in days and watch performance & revenue explode.

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Overdrive, is a purpose-built, speed & conversion-focused Shopify Storefront & suite of Apps engineered specifically for Automotive Brands.

FEATURES

Built for Automotive Brands

Engineered exclusively for Automotive Brands & OEM retailers, Overdrive has everything an automotive brand needs right out of the box. As well as a slew of on-page UX optimisations, purposely designed to maximise Average Order Value & Conversion Rate.

Vehicle Selector & Smart Fitment

Whether a customer types in their rego, enters a VIN, or selects their vehicle from a guided dropdown, Overdrive confirms fitment in seconds. No guesswork. No wrong orders. Just confidence at the point of purchase.

Product Comparison & Specs

Eliminate decision-paralysis by highlighting key differences at a glance.

Stockists & Distributor Locator

Drive in-store traffic and deliver a trusted fitment experience, by helping users find nearby Stockists.

Featured Partners

+34% Revenue

Together with Shopify, Overdrive will help Automotive Brands migrate to Shopify faster & generate up to 34% more revenue*

*Revenue impact is based on early-stage calculations from a cross section of automotive brands not currently running Shopify.

FEATURES

Other features include

Vehicle Specs

Product Hotspots

Wishlist

B2C & B2B

Vehicle Carousels

Sticky 'Add to Cart'

4-Tier Mega Nav

Online Quotes

US vs THEM

Comparing Overdrive

Overdrive eliminates the pain points of traditional digital solutions by offering a purpose-built, automotive-specific solution that can be deployed in days, not months or years.

Us

Overdrive

✅ Industry-leading solution
✅ 1-2 week Implementation
✅ No Upfront Costs
✅ $2k / per month
✅ Automotive Features
✅ Immediate ROI
✅ Low TCO
✅ Performance Certainty
✅ Deep Industry Expertise
✅ Endless Updates & Features

Them

Digital Agency

❌ Agency Selection Process
❌ 6-12+ month Implementation
❌ Steep Upfront Costs
❌ $100k+ Investment
❌ + Ongoing Support Costs
❌ Generic Ecomm Features
❌ 3-4 Year ROI
❌ High TCO
❌ Performance Uncertainty
❌ Agency Knowledge Limitations

Integrated with your entire stack

Frequently asked questions

Can I migrate from my current theme easily?

Yes, and we’ll make it seamless. Whether you're coming from a standard Shopify theme or a heavily customised build, our onboarding team will guide you through every step of the migration process. We'll help you move your product catalogue, design assets, and fitment data so you can launch without starting from scratch or significantly disrupting your live store.

What kind of support do you offer?

Every Overdrive subscription includes ongoing support from real humans who understand automotive eCommerce. You’ll receive a personal account manager who not only gets the industry, but your unique business as well. Our team will handle theme updates, fitment data changes (like new vehicle years or models), and technical troubleshooting. You’ll also get access to our growing knowledge base and guided onboarding when you first join.

Is this only for big brands?

Not at all. If you're making over $10,000/month online — or you're growing toward that — Overdrive is built to scale with you. It's perfect for high-performing independent shops, regional retailers, or ambitious brands who are tired of fighting generic themes and want real ROI from their online store.

Do I need a developer to use Overdrive?

Not at all. Overdrive is built so your marketing team can move fast without waiting on devs. You’ll have full control over pages, products, and promotions.

What if I’m not on Shopify?

No problem, migrating to Shopify has never been easier. Our automotive experts will walk you through a step-by-step migration plan and help you decide if Shopify (and Overdrive) is the right fit for your business. We’ve helped brands move from WooCommerce, Suitecommerce, BigCommerce, Magento, and custom platforms.

Do I need to be on Shopify Plus?

Nope. Overdrive works with every Shopify plan. Whether you’re just starting out or already scaling, you’ll get access to all the theme features—no Plus subscription required.

EXPLORE PRICING OPTIONS

Our Pricing

Starting at just $2,000 per month*, with zero upfront development costs, free migration & onboarding, and ongoing expert support, Overdrive ensures Automotive Brands can launch fast, adapt quickly to market shifts & confidently implement new features as they grow.

Overdrive

Core

Starting at

$2,000 / per month

For performance & ongoing features.

Migration & Onboarding
Lightning Fast Page Speed
Automotive Features
Endless Updates
Success Management
Ongoing Support
Analytics & Tracking

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Overdrive

ERP

Starting at

$4,000 / per month

ERP integration for seamless operations.

Overdrive Core +
ERP Integration & Config
Bi-Directional Data Sync
Inventory & Order Automation
Custom Pricing & B2B Rules
Dedicated Support
NetSuite, SAP, D365 & More

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Overdrive

Enterprise

POA

Price upon application

Enterprise infrastructure for scale.

Headless Architecture
Composable Content
Sub-Second Page Speeds
Custom Features
Multi-Store & Multi-Region
Priority SLAs & Support
API-First CMS Integration

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*Prices stated above are available on 12 month, pre-paid plans only.

Drive more Revenue

Get to market sooner & drive more revenue with Overdrive.
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